I think the Star Wars tie-ins have finally jumped the shark. And this is from a franchise that had a couple thousand Jar-Jar products for Episode I.
Star Wars M&Ms. There are 72 different packages. Collect them all, it says.
72 packages
$3.49 a package
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$251.28
At 220 calories per serving, and approximately 9 servings per bag, that would be 152,560 calories, the equivalent of two months of caloric intake. (I am basing these off of the peanut Jedi mix that I grabbed the other day.)
Assuming, of course, you'd violate the mint-in-box packaging by actually eating the things.